Many know the Kardashians and Jenners from their hit reality TV shows “Keeping Up with the Kardashians” and “The Kardashians” on hulu. But do you know about their businesses apart from the show?
Background
The Kardashians series first started as a show that was only supposed to have one season (“Keeping up with the Kardashians”), which started on October 14, 2007. When it racked up tons of views, the producers decided to continue the show. But behind the camera, the Kardashians have other ways to make their millions.
Kourtney Kardashian
Kourtney, who is the oldest of the siblings, has a net worth of $65 million (according to Yahoo.com). Her income comes from her successful businesses POOSH and Lemme. POOSH is a lifestyle brand which helps provide ideas and inspiration for a good living. It offers advice, events, and products to guide you into wellness. POOSH hosts events like their anniversary at Kourtney’s house. They offer fitness products that price at $18-$200.
Lemme is Kourtney’s newest business. It’s a supplement brand which sells gummies and capsules that help with things like bloating, sleep, digestion, and stress.
Kimberly Kardashian
Kimberly Kardashian has the highest net worth amongst all her sisters— and her own mom. Kim has a net worth of $1.7 billion. She is the co-founder of SKIMS which is a shapewear and loungewear brand that is known for its inclusive sizing, comfy designs, and its focus on solutions for every body type.
Her other brand, called SKKN (formerly known as KKW Beauty), is a cosmetics brand which she launched in 2017 and renamed to SKKN in 2022. The brand offers skin care, fragrance products, and makeup (SKIMS).
Khloé Kardashian
Khloé has a net worth of $60 million. Her clothing brand, Good American, launched in 2016. Good American’s website states “Taking inspiration from her personal experiences and frustrations with fashion, Khloé helped to shape Good American’s inclusivity mission and continues to empower women to celebrate their bodies with confidence.”
Her brand promotes body positivity and highlights the diversity of bodies. Her company has grown from denim to selling activewear (partnership with Fabletics), swim, and shoes.
Kendall Jenner
Many know Kendall Jenner as the supermodel in the family. She also has a net worth of $60 million. Kendall runs a popular tequila company called 818. Her 818 business takes the name from the area code in which she grew up in (Calabasas, California). According to Drink 818– our story, “We work closely with local, family-owned farms in Jalisco, Mexico to bring you the smoothest, most natural, and best tasting tequila possible. Only the highest quality ingredients are used in its creation.” Their selection of tequila includes: 818 Blanco, 818 Reposado, 818 Añejo, and 818 reserve. The pricing for these bottles range from $30-$65.
Kylie Jenner
The youngest of the family, Kylie Jenner, has a net worth of $710 million. She has three successful businesses. Her businesses are Kylie Cosmetics, Sprinter, and KHY. She launched Kylie Cosmetics in 2014 as a partnership with Seed Beauty. Kylie Cosmetics offers a wide range of products. Her business offers baby products, skincare, and of course, makeup.
She started experimenting in the alcohol industry with the release of her alcoholic beverage, Sprinter. Sprinter was first launched on March 5th, 2024 (USmagazine). Kylie describes the drink as a vodka soda. In an interview with USmagazine, Kylie Jenner stated, “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried — and I’ve tried a lot. I can’t wait for people to taste it for themselves.” Customers can now purchase Sprinter nationwide.
KHY is her latest release, a clothing brand. KHY was released on October 25th, 2024 and the clothing line offers faux leather pieces, base layers, and collaborations with other designers. KHY’s mission is “to redefine the modern wardrobe by offering edited collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles.” (KHY.com)
