What are the benefits of social media?


According to Oberlo.com, “Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing.” Social media is useful in many ways. Social media makes it easier to communicate with family and friends. It can also help you learn new things and teach other people what you already know. It allows you to have fun and be creative! If you’re a small business owner, social media can help you grow your business.

Social media makes it simple to contact your loved ones. According to the article, “Importance of Staying Connected Through Social Media” it states that, “One of the major benefits of social media is that you can connect with people all over the world, for free. This comes in handy if you have friends who have traveled abroad. You can send them messages on Facebook or Twitter, and they can respond quickly from wherever they are. Social media helps to fortify and maintain your personal relationships, even with people who are far away from you. If you have a family member that’s traveling, you won’t have to wait until they return to hear about their adventures.” This means that social media allows you to text or call with people no matter the distance. This is important because you don’t have to worry about not being able to contact someone. This teaches us that social media is very convenient when it comes to communicating with people. 

Social media can expand your knowledge because when you search for something, social media will always have answers. You can also spread information or tips that you know, on social media. You might end up helping someone. Course Hero says, “Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people.” This means that you can share your thoughts, opinions, and experiences with others on social media. This is important because you can talk to new people and give them advice. This teaches us that you can help people on social media or they can help you. 

Social media is a great way to advertise your business. As stated in “23 Benefits of Social Media For Business” by Christina Newberry, “No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and e-commerce. The time is right to align your social marketing and sales goals. For individual sales professionals, social selling is already a critical tool.” This means that social media permits you to promote your products. This is important because people can leave constructive criticism that will help you make your products better, so more people will be interested in purchasing. Once your new customers leave feedback it might encourage others to buy from your business. This teaches us that social media is a benefit for small business owners and they should take advantage of it. 

In conclusion, with social media you can talk to people, learn new things, and create a successful business! Overall social media has more positives than negatives!